Marketing Specialist
We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels.
To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies to execute successful marketing campaigns.
Job Duties and Responsibilities
Developing and implementing marketing plans
Undertaking competitor research and analyses
Conducting market research to establish customer trends and habits
Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional)
Building and maintaining relationships with new and existing customers through prospecting and networking, in collaboration with our community engagement manager
Promoting brand awareness through marketing efforts, in collaboration with our brand manager
Creating marketing materials for our website and other marketing platforms, in collaboration with our, social media manager, copywriter, and visual designer
Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning
Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns
Performing other duties when needed, flexibility
Required Qualifications
Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access)
Adobe Creative Suite
Expertise in CRM and CMS software
Experience using analytics software
Expert SEO skills
Knowledge, Skills, and Abilities
A competitive Marketing Specialist will have certain skills and qualifications, including:
Excellent analytical skills
Good communication and interpersonal skills
Highly organized and detail-oriented, attention to detail for precise analysis of data
Critical thinking and problem-solving skills
Ability to work under pressure and motivation to succeed in a competitive environment
Ability to work with teams and collaborate
Excellent leadership and managerial skills
Excellent written and verbal communication skills
Time management and multitasking skills with the ability to prioritize tasks
Preferred Qualifications
A 2 or 4-year degree, associate or bachelor's in journalism, marketing, communications, or a related field
American Marketing Association, Professional Certified Marketer
Working knowledge of HTML and CSS
Certifications, and course work from online learning platforms like Udemy, Skillshare, Coursera, Linkedin learning, and more
These are impressive and may help you stand out in a specific area, but are not required. Existing work and experience in managing actual communities and projects are more critical than a certification.